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How to choose the right domain name?

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Stop! So what exactly is a domain name I hear you say?

At its most basic level, a domain name is the address used for either your website (after the www) or for your email (after the @). It’s your unique name to where your IP address points.

Keep these tips in mind for a great domain name but be sure not to let choosing a perfect domain name hold you back from starting your business. Pick a great one, but don’t spend all your time on finding a perfect one.

Your domain name should be easy to remember, and reinforce your brand, so customers can find you online easily. The ideal domain name is one that’s easy to type and spell. It should also be pronounceable and memorable so people can say it when referring to your business. Your domain name shouldn’t be too long or hard for people to read either.

There are a few things you’ll want to keep in mind when deciding on the perfect URL for your company:

  • Make sure there aren’t any spaces in the URL because that might cause problems with certain browsers and search engines (for example, http://www.*example*.com/)
  • Avoid using hyphens unless absolutely necessary (for example, https://www.*example*.com/). If possible, don’t include dashes at all

Make it easy to remember.

 Your domain name should be easy to remember, and reinforce your brand, so customers can find you online easily. The ideal domain name is one that’s easy to type and spell. It should also be pronounceable and memorable so people can say it when referring to your business. Your domain name shouldn’t be too long or hard for people to read either.

There are a few things you’ll want to keep in mind when deciding on the perfect URL for your company:

  • Make sure there aren’t any spaces in the URL because that might cause problems with certain browsers and search engines (for example, http://www.*example*.com/)
  • Avoid using hyphens unless absolutely necessary (for example, https://www.*example*.com/). If possible, don’t include dashes at all

Consider your brand

The first step in choosing a domain name for your business is to consider how the domain name will reflect your brand. Do you have a memorable tagline? If so, include it in the domain name. Your customers will be able to remember and identify with you as long as they’re able to recall something about your business.

For example, if you sell flowers online under the banner “$5 Delivery Flowers” or “$5 Delivery Flowers: The Best Value in Town,” then those are great options for your domain name because they reinforce what makes you unique: low prices and fast shipping.

Keep it short and simple

When it comes to choosing a domain name for your business, there are many things you should consider.

  • Keep it short and simple:

It’s important that your domain name is easy to type and remember. Keeping it short will make it easier for people to find and continue to visit your website when they’re out on the go. Don’t be afraid of using common words such as “the,” “so,” or “and.” These are often used in everyday conversation, so they won’t be confusing or difficult to remember (unlike some elaborate business names like “Panther Marketing”).

Use a .COM extension if possible.

If you’re going to buy a domain name, you should probably go for one with the .COM extension. It’s the most popular extension in the world and has been since it launched in 1985. If your business name doesn’t fit with a .COM domain name, you can try adding something before or after your company name—like “the”, an adjective or “inc.” Here are some other popular extensions:

  • .ORG (second most popular)
  • .NET (third most popular)
  • .INFO (fourth most popular)

Avoid numbers and hyphens.

One thing you don’t want to do is use numbers, hyphens or any special characters. You also want to avoid using punctuation, since that’s how the domain is recognized by your browser. Finally, make sure you’re using words that are actually in the dictionary—don’t try to be cute and creative by creating a new word for your business name.

Check if it’s already taken

If you already have a business name, it’s a good idea to check if the domain name is available before purchasing it. You can do this by searching for your business name in any of the top extensions, like .com or .net. If it isn’t taken, then great! If it is taken and you really want the domain name (for example, if there’s one thing that makes your product unique), consider purchasing another extension (like .co) or modifying your original one (for example, using “the” before).

If none of these options work for you because someone else has already purchased and registered them all—don’t worry about it! There are plenty of other domains out there with similar potential meanings behind them.

Choose SEO keywords carefully.

When it comes to naming your website, the most important thing is to choose a domain name that’s search engine optimized (SEO) and easy to remember. If customers can’t remember your domain name—or if they have trouble finding it in the first place—it’s unlikely that they’ll make a purchase from you.

With these guidelines in mind, here are some tips for successfully choosing an SEO-friendly domain:

  • Make sure your keyword is at the beginning of your URL. This will help Google index you more easily and drive traffic to your site.
  • Choose keywords based on customer intent rather than product or service names; i.e., “I need this,” not “I just bought this.” Search engines use this information to determine which results they should show when someone searches for something related to what​ ​they offer​ ​(and also what terms people tend not  to click on.)

Make it easy to type.

Your domain name should be easy to type. The shorter, the better. If you can’t easily type it on a phone or tablet, then avoid hyphens and numbers. Also avoid using capital letters in your domain name, because they are harder to read on screens than lowercase letters (think of how that’s true with your own personal email addresses).

Your domain name should be easy to remember, and reinforce your brand, so customers can find you online easily.

 

Your domain name should be easy to remember, and reinforce your brand, so customers can find you online easily. The ideal domain name is one that’s easy to type and spell. It should also be pronounceable and memorable so people can say it when referring to your business. Your domain name shouldn’t be too long or hard for people to read either.

There are a few things you’ll want to keep in mind when deciding on the perfect URL for your company:

  • Make sure there aren’t any spaces in the URL because that might cause problems with certain browsers and search engines (for example, http://www.*example*.com/)
  • Avoid using hyphens unless absolutely necessary (for example, https://www.*example*.com/). If possible, don’t include dashes at all

 Check out all the domain extension options here.

FREE TOOL FOR DOMAIN NAME IDEAS

Check out this amazing tool NAME MESH to help you find domain name ideas and versions of domain names and extensions for your business.